Double Six Trading Co. is based in a small community near Conchas Lake in eastern New Mexico — close enough to Route 66 to feel it, and far enough away to see what makes it special.
We didn’t start this to follow trends or chase volume. We started it to build product that actually belongs in the kinds of shops that make the Mother Road worth traveling.
Route 66 is not one place — it’s a collection of towns, stories, landscapes, and personalities. Most wholesale product ignores that and ends up looking the same from Illinois to California.
We take the opposite approach.
Every design starts with a simple question:
“Would this feel at home in a well-loved Route 66 shop?”
If the answer is no, it doesn’t get made.
We’re not just creating individual designs — we’re building a complete system that works for independent retailers.
Our collections — Ruby Six, Flower Power, Night Moves, and Wildlife — are designed as complete, repeatable systems across all eight Route 66 states.
This allows retailers to build a cohesive rack that feels intentional, balanced, and connected to their location — instead of relying on one-off designs.
The goal is simple: create product that stands out, makes sense in your store, and gives customers a reason to buy more than one piece.
We work with small shops, trading posts, museums, and roadside stores along Route 66. We understand that every town is different, and we treat each account as part of a long-term relationship — not a one-time order.
As we learn what works in your store, we refine the mix, expand the line, and help you build something that continues to sell.
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