Double Six Trading Co.Built for Route 66 Retailers
Original apparel designed for independent Route 66 shops — trading posts, museums, visitor centers and roadside stores. Every series is built as a full system, with coordinated versions across all eight states from Illinois to California.
Where to Start
A balanced rack sells best. Most retailers start with a mix across our core series:
Ruby Six
Recognizable, collectible anchor pieces
Flower Power
Bright, high-visibility impulse sellers
Night Moves
Premium, eye-catching designs
Wildlife
State-based designs that build regional depth
Night Moves
Where the Mother Road comes alive after dark.
Glowing horizons, neon-lit highways and desert skies transformed under the stars. High-contrast color and illuminated detail make Night Moves a premium, eye-catching series that stands out on any rack. Each design pairs a unified front with a state-specific back.
Available across all eight Route 66 states.
Flower Power
A bold, psychedelic tribute to the open road.
Inspired by the color and freedom of the 1960s — bright florals, neon tones and vintage road culture. Nostalgic for those who lived it, fresh for a new wave of travelers. A vibrant collectible front with a state-specific back.
Available across all eight Route 66 states.
Wildlife of the Mother Road
The natural heritage of Route 66, one state at a time.
State-specific animal designs for each of the eight Route 66 states, from the plains to the desert. A complete collection that lets customers connect with the land they're traveling through.
Available across all eight Route 66 states.
Ruby Six — Sweetheart of Route 66
An original Double Six character.
Inspired by the classic pin-up era of the 1940s and '50s and reimagined for the open road. Ruby Six shows up across the Mother Road in state-specific designs — a collectible personality customers recognize and come back for.
Available across all eight Route 66 states.
Made for Your Town & Your Store
We create town-driven and store-specific designs for Route 66 partners — destination products your customers can't find at the next stop down the road.
Town Design — Amarillo, Texas
Created to capture the spirit of the Texas Panhandle — wide open space, western culture and the energy of Route 66 — for a specific Amarillo retailer.
Store Design — Tee Pee Curios
An officially licensed design created in partnership with Tee Pee Curios to reflect the identity of the store itself.
How Custom Works
Concept
We start with your location, your store and your customers.
Design
Original artwork that captures that identity in the Double Six style.
Approval
You review and approve the design before production begins.
Production
Once approved, the design is produced for your store.
Ordering Route 66
Use our Route 66 online order form, or email us and we'll help you build a starter assortment for your store.