Collections

Where to Start

A balanced rack sells best.

Most retailers see the strongest results by carrying a mix across our core series. Each line serves a different type of customer, creating a display that appeals to a wider range of Route 66 travelers.

• Ruby Six — recognizable, collectible anchor pieces
• Flower Power — bright, high-visibility impulse sellers
• Night Moves — premium, eye-catching designs
• Wildlife — state-based designs that build regional depth

All series are available across the full Route 66 corridor, allowing you to build a complete, location-driven assortment from day one.

Now carried in Route 66 shops across multiple states, with new locations added each season.

Ruby Six — Sweetheart of Route 66

A modern revival of the classic American pin-up — reimagined for the Mother Road.

Ruby Six is an original Double Six character inspired by the playful, confident pin-up art of the 1940s and 1950s. She captures the free spirit of Route 66 — adventurous, lighthearted, and full of personality.

From roadside stops to open desert highways, Ruby brings energy and charm to every design. She resonates across generations — familiar to older travelers, fresh and fun for new ones.

The series also allows for creative variations — from classic roadside looks to themed interpretations — giving retailers a flexible, story-driven product line that keeps customers engaged.

Available across all eight Route 66 states.

Flower Power — Route 66

A bold, psychedelic tribute to the spirit of the open road.

Inspired by the color, freedom, and expression of the 1960s, the Flower Power series brings a high-energy visual style to Route 66. Bright florals, neon tones, and vintage road culture combine to create designs that immediately stand out on the rack.

This series resonates across generations — nostalgic for those who lived it, and fresh and eye-catching for a new wave of travelers discovering the road today.

Each design pairs a vibrant, collectible front with a state-specific back, allowing retailers to offer a cohesive look while still giving customers a reason to choose their location.

Available across all eight Route 66 states.

Wildlife of the Mother Road

Celebrating the natural heritage of Route 66, one state at a time.

The Wildlife of the Mother Road series highlights the animals that define each of the eight Route 66 states. From desert reptiles to plains birds and woodland species, each design reflects the real character of the landscapes travelers pass through along the journey.

Built with a vintage field-guide aesthetic, these designs feel both timeless and educational — appealing to travelers who value nature, authenticity, and a deeper connection to place.

This series performs especially well with families, parks, museums, and stores that attract customers looking for something meaningful beyond the typical souvenir.

Each design presents a unified front paired with a state-specific wildlife back, giving retailers a consistent look while offering customers a location-driven choice.

Available across all eight Route 66 states.

Night Moves

Where the Mother Road comes alive after dark.

The Night Moves series captures Route 66 in its most electric form — glowing horizons, neon-lit highways, and landscapes transformed under the stars. Inspired by the energy of roadside neon and the quiet magic of the open road at night, each design blends bold color with cinematic atmosphere.

These pieces are built to stop customers in their tracks. The high-contrast glow, deep color saturation, and illuminated details create a premium, eye-catching product that stands out from anything else on the rack.

From desert skies to distant town lights, each state design reflects the feeling of driving Route 66 after sunset — when the road stretches farther, the lights burn brighter, and the experience becomes unforgettable.

This is one of the strongest performers for stores looking for high-impact, high-margin pieces that command attention.

Each design features a unified front paired with a state-specific back, giving retailers a consistent presentation while offering customers a location-driven story.

Available across all eight Route 66 states.